Helping Donors Make an Impact during Covid-19
September 10, 2020
Now more than ever we need to be “available” to our donors and prospects. Our work really can bring the sense of normalcy that the entire population craves at this time. Being able to make a charitable impact during a global crisis actually does make a donor feel that they are still in control. So, how do we do it and what do we use?
• Bringing some calm discussion to donors/prospects is crucial to good stewardship and in closing new gifts.
• The Planned Giving Infrastructure is incredibly useful now; For donors concerned about the economy, For donors concerned about political issues, For donors who still want to feel like a major donor.
• Discussing ALL the options for moving forward and making an impact.
With more than 30 years of experience in trust, estate and philanthropic planning, Christopher Kelly is the Director of Major and Planned Giving with the Schoolcraft College Foundation. Mr. Kelly began his career in charitable planning on the financial side of “the table” as a philanthropic advisor with bank and brokerage house trust companies. He was the Vice President and Planned Giving Specialist with PNC Institutional Asset Management working with nonprofit organizations across the PNC footprint. Prior to PNC, Mr. Kelly served as Vice President and Senior Philanthropic Advisor with the Comerica Charitable Services Group, along with Chair of the Grant Committee and President of the Comerica Charitable Trust and Comerica Legacy Foundation. He served in a similar role with Merrill Lynch Trust Company Center for Philanthropy as Senior Philanthropic Consultant and Manager of the Merrill Lynch Community Foundation Alliance, a program he grew to over 225 community foundations across the United States and approximately $1.3 billion+ of assets. He is a frequent guest speaker at conferences, most recently at the American Council on Gift Annuities (ACGA) national conference, as well as, educational programs and donor seminars across the country. He is a member of the Planned Giving Roundtable of Southeast Michigan, Past President of the Council Board, past Leave-A-Legacy Chair and chaired the Mentoring Program. He served on the National Board of the National Association of Charitable Gift Planners and was the Chair of the 2013 National Conference in Minneapolis. Mr. Kelly is a member of the Association of Fundraising Professionals (AFP) Detroit Chapter and before joining the gift planning community, was a professional Opera Singer, debuting with the Michigan Opera Theatre in Detroit, Michigan and has performed with various opera companies and orchestras throughout the United States, in Europe, and on PBS and NPR.